<b> Overall:</b> Awesome selection of surf and ski merchandise, including everything from shoes/clothes to cool room accessories! The store manager, Ken, has been here a long time and is always incredibly friendly, knowledgeable, and helpful. Bonus: Adventure Ski School is located in the front parking lot (personal snowboard and ski instruction)<br /><br /><b>Value:</b> Pretty good value, though pricey on many items, however that's the norm for quality namebrand surf and ski items, and it competes fairly with similar businesses.<br /><br /><b>Service:</b> Excellent! Staff knows their products and if they don't know about an item, will ask another staffer that does. Ken is the ultimate store manager, with his expertise on all of the products the store carries, and his genuine interest in sending you home with the right products for you.<br /><br /><b>Quality:</b> Excellent. High-end brandname surf and ski equipment and clothing. <br />