Support your local surf shop!
A great surf shop like this is becoming (sadly) a rare thing, even in a surf city like San Diego.
If you want a store that is staffed by surfers and stocks everything a surfer needs (not just the latest hoodie from Quicksilver), support great local surf shops like Mitch's.
I can run in and choose from a selection of boards from local shapers (not crappy popouts from Asia), anything I might need to build or repair a board of my own, wetsuits, surf travel needs, board boxes, you name it; they've got it.