<b> Overall:</b> i love frozen yogurt. i moved here with my good wife from utah, and it is not as big there, but they do not know what they are missing. I enjoy it much more than ice cream. <br /><br /><b>Value:</b> they do give stamp cards, but by the time you get enough stamps, you have eaten yogurt for a year, so they may want to change that. beyond that, there is almost no parking, but most people just walk from lots across the street. pricing is done by oz. weight. so load up because i am always full on about 3 to 4 dollars. make sure to try plain / tangy yogurt wth captain crunch cereal. <br /><br /><b>Service:</b> paradise is a small shop next to SDSU, but the facility is generally clean, and those who work there always have a smile. <br /><br /><b>Quality:</b> the selection of toppings is great. lots of cold cereal, however, a few different choices in actual frozen yogurt would be nice.<br />