I didn't know this store opened until I passed by it inside the Parkway Plaza Mall. It has all fan merchandise from flags, bags, jerseys, sweaters, car stuff, hats and much, much more. The jerseys are particularly really expensive but that's to be expected. Since this store is in San Diego, its nice to see they have other teams like the Seattle Seahawks, Oakland Raiders, etc. I'm a Chargers fan and there selection of merchandise is ongoing. They also have merchandise for babies, toddlers, youth/kids and women. I've never seen the store busy except during the winter holiday. The sales associates are very knowledgeable with where things are located in the store. If you ask them where an item is, they'll point you in the right direction. Great store for any sports fan whether its football or baseball.